London Dry
— WIP —
Beefeater asserting themselves as the London Dry Gin by creating the world’s first ever London Dry campaign.
Noticing the irony that Dry Gin originates from a famously rainy city, Beefeater combines their charm and provenance with an innovative medium to paint the town dry.
Beefeater asserting themselves as the London Dry Gin by creating the world’s first ever London Dry campaign.
Noticing the irony that Dry Gin originates from a famously rainy city, Beefeater combines their charm and provenance with an innovative medium to paint the town dry.
Superhydrophobic coating is a unique medium made from materials that completely repel water. When sprayed on, it enables a surface to stay dry.
Using stencils with the spray, Beefeater creates literally London Dry street-art when the rest of the city is wet.