Branding and launching a plastic free, plant based chewing gum to disrupt an otherwise polluting category.

If you didn’t already know, regular chewing gum is a single-use plastic! Whilst other plant based gums did exist, none of them were calling out regular gum for what it was – so we made Nuud a true challenger brand, getting the world to Chew Plants Not Plastic!

Our work included creating all the brand’s messaging and content, art directing the identity with Mother Design, working with the illustrator Daye Kim to make Nuud’s mascot, designing Nuud’s subscription based website and mailboxes, and launching the brand across owned media, paid social, and with key retail partners Waitrose and Morrisons.

Try Nuud here!

D&AD Shortlisted

© 2021 Alice Lengereau and Joel Davies