A project calling on a new generation of princesses to lay down their hair for the The Little Princess Trust*.

Seeing that the charity was missing the mark with Gen Z, we created Rapunzel to better engage this audience, and to help ensure the LPT can continue to do their amazing work.

Designed to be inclusive but still have character, the visual identity consists of our custom-made Rapunzel blackletter type and bitmapped illustrations, cemented with a bold yellow.

We tested the calibre of the brand and comms by setting up our own studio and bringing the work to life.

Ten people laid down their hair.
Not bad for a single day!

To create future content for the project, we shot professional studio portraits of all those donating.

Overall, the feedback was great, and we intend to take things further soon.

In the meantime, why not donate to the LPT.
Go on, make our day.

*The Little Princess Trust provides real hair wigs free of charge to children and young people who have lost their hair due to cancer treatment and other conditions.

© Alice and Joel - 2020